
This years festival motif 😍
Once again, our partner BERRE has delivered a world class festival motif! Two stars from this years program are the models, big thanks to Tora Dahle Aagård and Daniel Herskedal for saying yes ♥️ We can't wait to see them during Jazzfest in May!
For the last six years, our posters have had an unique visual expression, developed as a part of the festivals clear profile. The motives combine traditional studio pictures of the artists with a creative afterwork, where the photos are being evolved with a characteristic red, paint-like impression.
The picures do not show the musicians on stage, but is the result of a staged photo session - a collaboration between a photographer and a musician. The next step is to add a new visual dimension in the afterwork, before the designer complete the poster. "The whole process builds on the jazz' principals: improvisation, listening and interplay that creates an expression that no one can really predict beforehand, but that is formed through trust for the process and each others contributions", says Lasse Berre, photographer and general manager of BERRE Kommunikasjonsbyrå.
The results are unique every time - but always recognisable as a part of Jazzfest's visual identity ⭐
A big thanks to BERRE!